Event: March 3-7 | Trade Show: March 5-7 | Salt Lake City, UT | Produced and Hosted by the National Association of College Stores

CCRA Conference

CCRA Conference at CAMEX

  • CCRA
  • CCRA
  • CCRA

Connect with Tech

All CAMEX attendees welcome!

CCRA-developed education sessions include:

In addition, CCRA Value and First Timer registrants are invited to attend:

The CCRA Conference at CAMEX is the best source for discovering new ideas as well as gleaning best practices. Anyone in campus technology retail needs to attend!

Craig Kuhens - EagleTech, Kirkwood Community College

CCRA at CAMEX provides me with great information to take back to my staff and our customers.

Barry Waters - CMU Bookstore

The interaction and idea sharing from other CCRA members is invaluable. It’s great to work with other campus technology stores and share best practices. I get so many ideas from attending the CCRA Conference at CAMEX.

Alex Parra - University of Utah Campus Store

CCRA: Connecting Technology Resellers

CCRA Logo CCRA, a Special Interest Group of NACS, unites resellers to share strategies and best practices surrounding the sale of technology products by campus stores. Any store selling technology products—hardware, software, peripherals, accessories, and more—can become a member of CCRA.
CCRA VIP CCRA VIP Vendors—the Vendors in Partnership (VIP) designation is earned through a rigorous evaluation conducted by the CCRA Council. VIP performance is assessed annually by Resellers like you in the VIP Vendor Satisfaction Survey. Look to VIPs for guidance and assistance when choosing your store's technology products.

Offer Good, Better, and Best Alternatives in Multiple Colors

  • Earbuds, On-Ear, Over-the-Ear, and Wireless/Bluetooth Options
  • Portable, Wireless, and/or Waterproof Bluetooth® Speakers
  • Headset with Microphone (Internet calls, gaming, movies, music)
  • Desktop Computer Speakers

Big Demand, Big Profit Potential

There are multiple connector configurations for Apple devices:
  1. Lightning - iPhones and iPad
  2. USB-C - Apple Laptops
  3. 30-pin - Legacy iPhones and iPad
  • Cases, Covers, Sleeves, Bags
  • iPad Keyboards
  • iPad Stylus
  • Car Chargers
  • Screen Protectors
Note: Third party products will have a higher margin than Apple-branded products. If considering third party products, be sure they are MFI (Made for Apple) certified.
  • Cases and Screen Protectors for Smartphones (Keep only current model and most previous model styles.)
  • Sleeves—Multiple Colors and Designs
  • Messenger Bags and Backpacks
  • Laptop Stand/Cooling Pad
  • Screen Cleaning Supplies (microfiber cloths, wipes, and sprays)
  • Networking – Routers, Modems, Range Extenders

Note: Contact your campus residence halls for information about dormitory regulations for wireless devices.

Offer Options

Before purchasing, assess the Cloud computing accessibility on campus. It could affect demand for external storage.
  • USB Flash Drives (16GB, 32GB, 64GB, 128G)
  • Also consider Micro USB (O.T.G.) Drives, Lightning Flash Drives, and USB-C Flash Storage Drives
  • External Hard Drives (750GB, 1TB, 2TB)
  • Consider SSD Options
  • Micro SD Cards
  • SD Cards for Video and Photo Transfer (Recommend single packs with small quantity on hand)
    • Sizes: 16GB, 32GB, 64GB, 128G
    • Speed: Class 4 (HD video) and Class 10 (used in GoPro® Cameras and for HD Video and rapid-succession, high-resolution still photos)
    • Blank CD-R, CD-RW, DVD


    1. Branding a flash drive with the school or store logo is an easy and inexpensive way to create a unique offer.
    2. Many computers do not have CD drives; be sure to also carry an external disk burner for computers.
  • Fullsize Keyboards and Mini Tablet Keyboards
  • Mice—Touch, Notebook, Optical, Laser, Travel-style, and Fashion Varieties
  • Wacom Tablets
  • Stylus Options

Note: Mousepads and Keyboard Covers are popular accessories that can be sourced with high margins.

  • Theft and Accidental Damage Insurance
  • Laptop Keyed and Combo Locks
Note: Universal support plans may have higher margin than specific manufacturer warranty plans like HP Warranty, Dell CompleteCare, or AppleCare. Example: Safeware, CPS.
Assess the needs on your campus and start with products that meet those needs first.
  • HDMI—Offer lengths from 3’ to 12’*
  • 6-8 Outlet Surge Protectors*
  • Phone Chargers—Micro USB, Lightning, and Multi-tip*
  • Coaxial Cables*
  • Ethernet: CAT5E and CAT6—Offer lengths from 10’ to 50’
  • USB—Offer lengths from 3’ to 12’
  • AV Adapter Cables (for connecting laptops to VGA/DVI/HDMI devices like projectors or monitors)
  • Audio Cables
  • Portable Backup Battery Charger (pre-charged, 2200-8000 mAh)
  • Batteries—AA, AAA, Re-chargeable, “Green”
  • AC Adapters—Universal, Specialty, or Combination Models
  • Car Charger Devices—Universal with USB Capability or Multi-tip
  • USB Hub
*Source: Money. (2015, Aug. 27). 8 Most Common Things Students Forget to Pack [College Tip of the Day]. Retrieved from http://time.com/money/4011989/8-most-common-things-students-forget-to-pack/
  • Personal Multi-Function Printers, Inkjet, and Laser
  • Ink for All Models Offered and Other Popular Printers on Campus
  • Pre-filled Recycled Ink Cartridges (priced less than new)
  • Reams of 8.5”x11” Standard and Recycled Printer Paper
  • Consider offering in-store ink refill or printing services to drive traffic

Note: Ink has expiration dates. Keep this in mind when managing ink inventory.

Academic Versions Whenever Available

  • Microsoft Office 365
  • Adobe (creative arts, marketing, publishing students)
  • Antivirus Software
  • AutoCAD (engineering, architecture, interior design students)
  • Parallels (For MAC users. Allows Windows and MAC OS to run side-by-side.)
  • EndNote (For publishing and managing bibliographies, citations, and references using Windows or MAC.)
  • SIM Cards for Cell Phones
  • General Gift Cards for Popular Services like Netflix, Hulu, Steam, iTunes, and Google Play
  • Some of these products require POSA setup.
  • Check the campus first to see what software is already provided for free to students through the Cloud.
  • Student “Expert” to Field Customer Questions
  • Relationship with Repair Service or In-house Service Center
  • Recycling Drop-Off for Electronics and Toner Cartridges
  • Workshops and Events Held in the Store
  • New Product Demo Days
  • Leverage Student Rep Relationships
  • Trade-in/Trade-up Programs
  • Passport Photo Services
  • Calculator Buyback Program
Think about your campus and its unique needs when considering which items to offer. When ordering, use best inventory practices and keep product categories focused.