Event: March 3-7 | Trade Show: March 5-7 | Salt Lake City, UT | Produced and Hosted by the National Association of College Stores

Course Materials eXperience

Course Materials eXperience (CM-X)

2016 Course Materials PavilionWe invite you to the premiere learning, networking, and business solutions opportunity for store course materials specialists and related business partners—premiering at CAMEX 2017!

CM-X will present a specific, focused, and guided agenda for store course materials specialists and related business partners that will take place within the larger CAMEX context. CM-X is designed to drive stores' success and maximize your return on investment at CAMEX.

Why Attend CM-X, in conjunction with CAMEX?

Store Course Materials Specialists:

  1. Dedicated track of programming specifically for course material specialists focused on the evolving role these key staff play and the development of a store strategy for the new era of course materials
  2. Comprehensive learning and trade show experience in only 2.5 days onsite
  3. Collaborative store-vendor discussion and strategy sessions to support smart partnerships
  4. Bonus content and an additional meal function beyond regular CAMEX registration—including pre-conference webinars to ensure maximum impact onsite

Course Materials/Related Business Partners:

  1. Dedicated track of events and sessions that deliver the course materials specialist audience you need to reach
  2. Collaborative store-vendor discussion, strategy, and networking sessions so you can share your value proposition, describe how you can help stores succeed, and enable smart partnerships
  3. A focus on preparing store professionals and exhibiting vendors for effective interactions during the trade show
  4. A pre-conference webinar for vendors to ensure they understand the new program and how to engage fully and successfully
CM-X Program Partners
Sponsorship Opportunity: For information on how you can become a sponsor of the inaugural 2017 Course Materials eXperience contact Tony Ellis at tellis@nacs.org.


The Course Materials eXperience schedule allows for maximum impact in the shortest amount of time for those wanting to get in, learn and network, and get back to work!

[In conjunction with CAMEX 2017]

Friday, March 3

 1:15-3:15 p.m.
BONUS SESSION—CAMEX Strategic Dialogue: Maximizing Course Materials Affordability—A Leadership Imperative
  • Collaborate with colleagues and invited experts on how stores, campus collaborators, and business partners can enhance affordability and access
  • All CM-X attendees are welcome to attend and we strongly encourage participation in this event. This is a bonus opportunity for CM-X Only registrants!
 6:30-8:30 p.m.
Course Materials eXperience (CM-X) Kick-off – Salt Palace Convention Center
  • Welcome! We'll get things started with a program overview and networking over refreshments at this exclusive event. You'll also have access to CAMEX Opening Night, too!
Saturday, March 4
8:00-9:00 a.m. CM-X Plenary Session: Course Materials Today and Tomorrow—Views from Publishing Executives
  • Get the inside scoop on publisher plans for course materials and the higher education market. Put your role and strategy into context with insights from this panel of senior executives.
  • Robin Baliszewaki
    Robin Baliszewski
    Managing Director
    Higher Ed Sales in North America Pearson Education
  • Peter Cohen
    Peter Cohen
    President, U.S. K-12 and Higher Education
  • Scott Smith
    Scott Smith
    Elsevier Education
  • Kevin Stone
    Kevin Stone
    Chief Sales and Marketing Officer
    Cengage Learning
  • Tim Stookesberry
    Tim Stookesberry
    Senior Vice President Education
  • Ashley Gordon
    Ashley Gordon
    Academic Resource Strategist, NACS
9:20-9:50 a.m. CM-X Flash Session: Ramping Up Your Inclusive Access
  • Inclusive Access programs are gaining traction—with positive results! Gain ideas and strategies you can use to initiate your program and quickly expand its success!
10:15-11:45 a.m. CAMEX Mega Session – Learn what drives access, affordability, retention, and success for students in higher education from one of the most accomplished campus presidents in U.S. higher education.
11:50 a.m.-12:50 p.m. CM-X Luncheon: A Data-driven Discussion
  • You'll have time to eat—we promise! Exclusive pre-CAMEX webinars on the latest trend and performance statistics will set up this on-site discussion of what works, new targets, and what to watch for.
1:00-1:50 p.m. CM-X Focus Session: Maximizing Your Rental Business
  • Rentals aren't new but the players, strategies, and metrics continue to change. Learn from some of the highest performers in the category how you can take your rentals to the next level.
2:10-2:40 p.m. CM-X Flash Discussion: Road Map to Savings: What to Analyze in Course Materials
  • Do you know what you saved your students in course materials last year? Do you even know how to measure it? This Flash Session workshop will give you the tools and methods for specific analysis of your course materials sales that will demonstrate not only cost savings to students, but also help identify what resources need to be shifted or dedicated to this initiative, outreach information for administrators, and buying habits of students when compared to other categories.
    Moderator: Heather Dean, Iowa State
3:00-3:50 p.m. CM-X Focus Session: Advanced Strategies in Sourcing and Dynamic Pricing
  • Whether you already source and price like a pro or need a boost getting started you’ll get the latest on timelines, strategies, expectations, and best practices from all parties involved in the process. You’ll leave knowing how to best the competition and exceed customer expectations.
4:00-5:30 p.m. CM-X Strategy and Synthesis Session
  • Wrap up the CM-X conference sessions with a collaborative discussion between stores and business partners on the hot topics of the day and what you need to fuel your course materials strategy. We’ll close with a final synthesis of the educational program and preparation for making the most of your time during the trade show.
Sunday, March 5 Trade Show Day 1 – Required for all CM-X attendees
9:00 a.m.-5:00 p.m. CAMEX Trade Show – Course Materials Pavilion
9:00 a.m.-4:30 p.m. Course Materials Theater Sessions (Booth #139) – See schedule for details

Get more out of your Course Materials eXperience by staying for additional days of the Trade Show:

Monday, March 6 Trade Show Day 2 – Optional but recommended for CM-X Only Registrants
9:00 a.m.-5:00 p.m. CAMEX Trade Show – Course Materials Pavilion
9:00 a.m.-4:30 p.m. Course Materials Theater Sessions (Booth #139) – See schedule for details
Tuesday, March 7 Trade Show Day 3 – Optional but recommended for CM-X Only Registrants
9:00 a.m.-2:00 p.m. CAMEX Trade Show – Course Materials Pavilion

Course Materials eXperience Full Registrants
You may attend CAMEX programming prior to the start of CM-X 2017 (see Registration section for details). Suggestions for Friday, March 3 include course materials sessions targeted for store directors and part of the Store Leadership and Strategy track:

Friday, March 3
8:00-9:00 a.m. Understanding the Evolving Role of Course Materials - Thought Leader Session
  • Gain context for your work from key campus stakeholder perspectives.
9:20-9:50 a.m. Getting Started with In-store Text Rentals - Flash Session
  • Get a crash course on starting rentals, your business partner options, and resources available to support your success
10:15-11:45 a.m. CAMEX Opening Mega Session
1:15-3:15 p.m. CAMEX Strategic Dialogue: Maximizing Course Materials Affordability
  • Join your colleagues and invited experts to discuss how stores, campus collaborators, and business partners can enhance affordability and access
  • All CM-X attendees are welcome to attend and we strongly encourage participation in this event!
3:35-5:00 p.m. Igniting Store Innovation session block
  • At least one presentation in each trio (targeted by store size by sales) will highlight an innovation in the course materials operation

Registration Fees after Feb. 17


CM-X Value Registration



CM-X Only Registration



CM-X Business Partner
Event Package


Course Materials Pavilion and Theater (During the CAMEX Trade Show)

The destinations for Course Materials Buyers and Specialists on the CAMEX Trade Show Floor. See publishers and other course materials suppliers, explore what’s new, and make the connections that will lead to success for your course materials strategy.

Course Materials Theater—Discover new solutions and insights on features from these product education sessions. Course Materials Theater sessions are on the CAMEX schedule so you can add them to your personal agenda (search by keywords "Course Materials Theater").

Course Materials Collaboration Lounge—Grab a seat with fellow store buyers and exhibitors for an impromptu meeting, networking, or discussion on product options and solutions. Or use the “planner” to set appointments ahead of time.

Exhibit in the Pavilion

Exhibit in the Pavilion! Business Partners interested in a booth in the Course Materials Pavilion (with access to a presentation slot in the Course Materials Theater) should contact Tony Ellis at tellis@nacs.org.