CAMEX View Sessions

POS Training Booklog: What's New in Version 13

Thurs., March 2 1:00 p.m.-2:00 p.m.
Room: 258
Session:0-01
If you're still on version 11, you've got a lot to catch up on. Get an overview of all the new features that are available in Booklog's version 13.
Presenters
  • Wes Freeman - Director of Installation & Training - Booklog
  • Arnold Cuarenta - Sales & Service Specialist - Booklog

POS Training Booklog: Remote Sales

Thurs., March 2 2:15 p.m.-3:15 p.m.
Room: 258
Session:0-02
Learn how to take Booklog on the road. We'll discuss the options available to you for processing sales at book fairs, sporting events, or tradeshows.
Presenters
  • Wes Freeman - Director of Installation & Training - Booklog
  • Arnold Cuarenta - Sales & Service Specialist - Booklog

POS Training Booklog: Campaign Management

Thurs., March 2 3:30 p.m.-4:30 p.m.
Room: 258
Session:0-03
Many users are not using the various incentives in our Campaign Management module and missing out on some very useful and important marketing tools that will bring an increse in business and financial rewards to the campus store. We'll examine some of these features.
Presenters
  • Wes Freeman - Director of Installation & Training - Booklog
  • Arnold Cuarenta - Sales & Service Specialist - Booklog

Thought Leader Session: Connecting on Campus

Fri., March 3 8:00 a.m.-9:00 a.m.
Room: Ballroom Section J
Block:1 - Session:1-01
In this day and age the entire campus is your customer, and you must understand what you offer and how you fit into the campus ecosystem. Connecting not only with students but other campus stakeholders is crucial. Come to this session to learn how to effectively form connections with stakeholders on your campus—from students and faculty to administration and other campus departments. Leave with an understanding of how to effectively insert yourself into those critical campus conversations.
Track
  • Store Leadership and Strategy
Experience Level
  • Intermediate
Competencies
  • Leadership and Human Resources
  • Business Stewardship
Presenter
  • Shawna Suckow - Award-winning Speaker, Buyer Insider, and Author -

Thought Leader Session: Crafting the Customer Experience for People Not Like You: How to Deliver a Better Experience for Every Kind of Customer

Fri., March 3 8:00 a.m.-9:00 a.m.
Room: Ballroom Section H
Block:1 - Session:1-02
We aren't all fans of the same team, we don't all have the same favorite color, and we don't all come from the same background. Your college store customers are often very different from you. This session will teach you how to craft an experience for customers of all types that delights them and makes them the best sales tool you have. This session will include consumer insights that will help you deliver a better business experience for every customer. Key principles will be shared that will halp your associates manage through dynamic working conditions while fostering the skills and insights that make work professionally gratifying and fulfilling. You cannot control the economy, the stock market, or the costs of goods and labor. But you can control your store's customer experience. It's an empowering thought. The customer experience is 100% in your contol at all times and it's more important than ever in today's competitive business enviornment.
Track
  • Buying, Merchandising, and Marketing
Experience Level
  • Intermediate
Competencies
  • Marketing and Campus Relations
  • Business Stewardship
Presenter
  • Kelly McDonald - President, McDonald Marketing; Author and Speaker -

Thought Leader Session: Redefining the Role of Course Materials on Campus

Fri., March 3 8:00 a.m.-9:00 a.m.
Room: 151 G
Block:1 - Session:1-03
Join a panel of experts in higher education and campus store management in a discussion on the new role of course materials as a strategic component of achieving overarching goals for student access, affordability, and success.
Track
  • Store Leadership and Strategy
Experience Level
  • Intermediate
Competencies
  • Course Materials and Intellectual Property
  • Leadership and Human Resources
  • Business Stewardship
Presenters
  • Imelda May - Digital & Course Materials Manager - Simon Fraser University Bookstores
  • Greg Fenton - CEO & Co-Founder - RedShelf
  • Mark Palmore - Senior Vice President, Sales - Nebraska Book Company, Inc.
  • Allyson Mower, MA, MLIS - Head of Scholarly Communications & Copyright - University of Utah

Flash Session: Getting Started with In-store Text Rentals

Fri., March 3 9:20 a.m.-9:50 a.m.
Room: 150 ABC
Block:2 - Session:2-02
Get a crash course on starting rentals, your business partner options, and resources available to support your success.
Track
  • Practical Store Operations
Experience Level
  • Threshold
Competencies
  • College Store Operations
  • Course Materials and Intellectual Property
Presenters
  • Tracy Dyal, CCR - Manager - Abraham Baldwin Agricultural College Bookstore
  • Jennifer Stacey - Course Materials Manager - UBC Bookstore

Flash Session: Industry Tech Trends

Fri., March 3 9:20 a.m.-9:50 a.m.
Room: 150 G
Block:2 - Session:2-03
Take a data-driven look at trends in higher education. Find out what the hot sellers are overall and by region. You'll gain insight into where your store's experience fits into the national picture and thereby a glimpse into what might be coming next. Projections for future trends will be touched on as well.

This session is brought to you by CCRA. All CAMEX attendees welcome!

Track
  • Buying, Merchandising, and Marketing
Experience Level
  • Intermediate
Competency
  • Retailing
Presenters
  • Brittany Richard - Account Manager - The Douglas Stewart Co.
  • Alex Parra - Utech Manager - University of Utah Campus Store

Flash Session: It's More Than a Job!

Fri., March 3 9:20 a.m.-9:50 a.m.
Room: 151 ABC
Block:2 - Session:2-04
We will discuss the importance of making a connection with our student employees and how this can reflect in their performance at work. We will discuss how we work with our student employee's strengths, and build their skill sets during their employment. After the session the participants will take away several examples of how to enhance the experience and performance of their student employees. This session will provide details on how hiring student employees can be a win for the students as well as the store.
Track
  • Store Leadership and Strategy
Experience Level
  • Threshold
Competency
  • Leadership and Human Resources
Presenters
  • Mary Sivertson - Clothing & Emblematics - NDSU Bookstore
  • Jodi Askew - Gift Buyer - NDSU Bookstore
  • Kimberly Anvinson - Associate Director - NDSU Bookstore

Flash Session: Lessons Learned from a Course Materials Operational Review

Fri., March 3 9:20 a.m.-9:50 a.m.
Room: 250 A
Block:2 - Session:2-08
When is the last time you’ve reviewed your course materials operations? This experienced panel of campus store professionals will share their experiences in scrutinizing their rental, buyback, used book, and buying practices – and their resulting improvements in sales and profitability. The panel will discuss the tools and techniques that offer independent retailers a competitive edge, including technology for acquisition, adoption, and price comparison, online marketplaces, and multi-vendor strategies.
Track
  • Store Leadership and Strategy
Experience Level
  • Intermediate
Competencies
  • Course Materials and Intellectual Property
  • Leadership and Human Resources
  • Business Stewardship
Presenters
  • Estella McCollum - Senior Director - indiCo
  • Carol Miller Schaefer, CCR - Director - VOLSHOP
  • Chad Schreier, MBA, CCR - Director - Jackets and Company

Flash Session: Payment Plans: Bring Value to Your Campus and Revenue to Your Store!

Fri., March 3 9:20 a.m.-9:50 a.m.
Room: 151 DEF
Block:2 - Session:2-05
This presentation will highlight the experiences, results, and feedback Titan Shops, California State University - Fullerton, has observed with the introduction of its two payment plan options -- Titan Payment Plan and Deferred Payment Plan. Titan Payment Plan is an interest free line of credit for students to acquire course materials, while the Deferred Payment Plan is an interest free line of credit for faculty/staff to acquire computers and technology items. These programs bring value added services to the campus, serve as useful marketing tools, and add revenue to the bookstore. We'll provide details of Titan Shops' programs, steps taken to implement and promote, and annual data for both payment plans. Participants from stores of all sizes will gain useful insight on how you might implement on your own campus.
Track
  • Practical Store Operations
Experience Level
  • Threshold
Competencies
  • College Store Operations
  • Marketing and Campus Relations
Presenters
  • Mike Clemons - Senior Manager, Operations - Titan Shops
  • Rickey Glenn - Techonology and Supply Manager - Titan Shops

Flash Session: Strategic Reflection Session

Fri., March 3 9:20 a.m.-9:50 a.m.
Room: 150 DEF
Block:2 - Session:2-06
Designed for store leaders that want to get the most out of the sessions, this facilitated discussion will help you dig deeper into what you heard from the morning Thought Leader sessions. Gain additional perspectives from your peers, capture the best take-away thoughts, and document what you want to do to leverage your new knowledge.
Track
  • Store Leadership and Strategy
Experience Level
  • Advanced
Competencies
  • Leadership and Human Resources
  • Business Stewardship
Presenter
  • Tony Ellis, CAE - Vice President, Industry Advancement - NACS

Flash Session: Your Store's Biggest Threat: Being Invisible

Fri., March 3 9:20 a.m.-9:50 a.m.
Room: 151 G
Block:2 - Session:2-07
More often than not, campus administration first learns of the complete value independent college bookstores provide to campus when it's too late. Large lease operators have said that the "low hanging fruit" is gone. They are now targeting a new tier of bookstores and unfortunately, have had some success - over the last year several well-respected independent bookstores have announced their leased fate. Let's take a deep look at why lease operator tactics have been successful, what college administrations reported would have made a difference, and how your independent store can immediately use this information to defend its campus position.
Track
  • Buying, Merchandising, and Marketing
Experience Level
  • Advanced
Competencies
  • Marketing and Campus Relations
  • Business Stewardship
Presenter
  • Alan Martin - Chief Executive Officer - Sidewalk

Bridges or Barriers? See Your Store Through the Eyes of Your Students

Fri., March 3 1:15 p.m.-2:05 p.m.
Room: 151 DEF
Block:3 - Session:3-01
Campus retailers have the opportunity to enhance students’ experience and success in a variety of ways. Our goal may be to provide a relevant and exciting retail environment, along with superior customer service. But sometimes daily objectives get in the way and can even affect your own overall perception of your store. Simply put, we’re either building bridges or putting up barriers in our interactions with customers. The NACS Retailing Council has developed a self-assessment tool to help you see your store through the eyes of your customers. Even a quick and easy objective assessment can reveal surprising insights, and help you improve your store’s overall performance and value to the campus. Hear from stores that have used the assessment tool, and find out what they’ve learned and implemented as a result.
Track
  • Buying, Merchandising, and Marketing
Experience Level
  • Intermediate
Competencies
  • College Store Operations
  • Retailing
Presenters
  • Kimberly Ball - Director - Titan Shops
  • Jessica Valeske - Director - Reed College Bookstore
  • Sue Zipperer - Assistant Director - KU Bookstore
  • Shelly Schrimpf - Operations Manager / Licensing Administrator - Lope Shops

CAMEX Strategic Dialogue: Maximizing Course Materials Affordability

Fri., March 3 1:15 p.m.-3:15 p.m.
Room: 151 G
Block:3 - Session:3-02
Join your colleagues and invited experts to discuss how stores, campus collaborators, and business partners can enhance affordability and access. All CM-X attendees are welcome to attend and we strongly encourage participation in this event!
Track
  • Store Leadership and Strategy
Experience Level
  • Advanced
Competencies
  • Course Materials and Intellectual Property
  • Leadership and Human Resources
  • Business Stewardship
Presenters
  • Tony Ellis, CAE - Vice President, Industry Advancement - NACS
  • Allyson Mower, MA, MLIS - Head of Scholarly Communications & Copyright - University of Utah
  • Nicole Finkbeiner - Associate Director of Institutional Relations - OpenStax, Rice University
  • Alan Martin - Chief Executive Officer - Sidewalk
  • Meredith Schreiber - Director - Chemeketa Community College Bookstore
  • Ashley Gordon - Academic Resource Strategist - NACS

E-Commerce: It's More Than Just Having a Website

Fri., March 3 1:15 p.m.-2:05 p.m.
Room: 151 ABC
Block:3 - Session:3-03
These days, customers expect E-commerce retailers to offer more than just a website. This session will discuss tips and tricks on how to go from a brick and mortar store with a website to a more traditional E-commerce retailer. We will discuss some basics as well as more advanced tools like customer service software, chat apps, cart abandonment software, and a store-specific mobile app.
Track
  • Practical Store Operations
Experience Level
  • Intermediate
Competencies
  • College Store Operations
  • Retailing
Presenters
  • Paul Cullen - Assistant Manager, Web Fulfillment & Warehouse - GVSU Laker Store
  • Cristina Rangel - eServices Supervisor - Titan Shops
  • Chad Stith - Product Manager - Blackboard Transact

Quantifying the Value of the Independent Store

Fri., March 3 1:15 p.m.-2:05 p.m.
Room: 150 DEF
Block:3 - Session:3-05
As store leaders, how would you answer this question: Is our industry in a time of gradual change or are we at a crossroads leading to a complete transformation? We will use data and facts to help leverage the overall success of the store. We'll discuss industry trends and what other partners have done to help quantify the value of the independent store.
Track
  • Store Leadership and Strategy
Experience Level
  • Intermediate
Competencies
  • College Store Operations
  • Marketing and Campus Relations
  • Business Stewardship
Presenters
  • Barry Waters - Director - CMU Bookstore
  • Mark Palmore - Vice President - Nebraska Book Company, Inc.

Socialize Your Brand! How to Do Engaging Facebook Advertising on Any Budget

Fri., March 3 1:15 p.m.-2:05 p.m.
Room: 150 ABC
Block:3 - Session:3-06
If you're not advertising on Facebook then you're not reaching millennials in their native environment. This session will show you how to effectively engage your students through Facebook advertising. No longer the realm of businesses with large marketing budgets, you'll see how to carry out effective ad campaigns on small budgets. With a focus on Facebook, you'll learn step-by-step processess for creating your own ad campaigns. Along the way we'll go over best practices and theories in advertising to help you identify your brand strength, craft effective messaging, and choose the right imagery for your ads. All participants will receive a handout that provides instructions to help you create your own campaigns.
Track
  • Buying, Merchandising, and Marketing
Experience Level
  • Intermediate
Competency
  • Marketing and Campus Relations
Presenter
  • Connor Barnsley - Marketing & Communications Manager - UBC Bookstore

Straight Talk with Students about the Campus Store

Fri., March 3 1:15 p.m.-2:05 p.m.
Room: Ballroom Section H
Block:3 - Session:3-07
Join a panel of students as they share their experience as an employee of the campus store. Have their perceptions of the store changed since becoming an employee? Do they encourage their friends to shop the campus store? Do stores take full advantage of all student employees have to offer? Bring your questions to this facilitated session, and be ready for the answers!
Track
  • Buying, Merchandising, and Marketing
Experience Level
  • Intermediate
Competency
  • Marketing and Campus Relations
Presenters
  • Elizabeth Riddle - Director, OnCampus Research -
  • Adam Krusic - Buyer's Assistant - University of Utah Campus Store
  • Kayla Grimm - Student Store Employee - University of Utah Campus Store
  • Annie Mears - Student Cashier College Store - Salt Lake Community College
  • Cheyanne Bradshaw - Student Senate Member - Salt Lake Community College
  • Connor Holt - Executive Vice President, Student Association - Salt Lake Community College

Tech Buyers Institute

Fri., March 3 1:15 p.m.-3:15 p.m.
Room: 250 D
Session:3-08

Risk tolerance, category management, cross-selling techniques, and benchmarking are some of the topics that will be covered in the Tech Buyers Institute. There will be valuable information for seasoned buyers as well as those new to the product category.

Pre-registration required; Cost: Free. To register for and attend this program you must also have a Value, First-Timer, Exhibitor, or Non-exhibiting Vendor registration.

This session is brought to you by CCRA.

Track
  • Buying, Merchandising, and Marketing
Experience Level
  • Intermediate
Competencies
  • College Store Operations
  • Retailing
Presenters
  • Hanna Budan - Digital Duck Team Leader - The Duck Store
  • Brittany Richard - Account Manager - The Douglas Stewart Co.
  • Randy Davis - Computer Manager - NC State Bookstores
  • Rick Crowe - Manager Computer Store - UCLA Store
  • Kimberly Anvinson - Associate Director - NDSU Bookstore

#Social Media

Fri., March 3 2:25 p.m.-3:15 p.m.
Room: 150 DEF
Block:4 - Session:4-01
Just when you think you’ve got social media mastered, rules and options change and another platform becomes a student favorite. Join Cortney and Katie for an encore presentation to their CAMEX 2016 Social Media: What is the Right Choice for your Store session, and learn what’s changed over the last year in regard to Facebook, Twitter, and Instagram. You’ll also learn about Snapchat and how using self-destructing photos and videos can boost your cool factor and draw attention, and customers, to your store.
Track
  • Buying, Merchandising, and Marketing
Experience Level
  • Intermediate
Competency
  • Marketing and Campus Relations
Presenters
  • Cortney MacWherter - Coordinator of Social Conversations -
  • Katie Simmons-Barth - Marketing & Retail Supervisor - Towson University Store

Anti-Counterfeit Textbook Training: Know the Difference to Protect Your Students and Store

Fri., March 3 2:25 p.m.-3:15 p.m.
Room: 250 A
Block:4 - Session:4-02
Join experts from Cengage Learning and Pearson Higher Education to learn how to avoid counterfeits and procedures you should follow to identify legitimate versus counterfeit textbooks. Following the presentation, ask questions and take advantage of the opportunity to touch and feel samples of both real texts and their fakes. Learn how to spot the imposters to safeguard your store and students.

- Earn a Digital Badge in this important content area for attending this session!
Track
  • Practical Store Operations
Experience Level
  • Intermediate
Competencies
  • College Store Operations
  • Course Materials and Intellectual Property
Presenters
  • Richard Essig - Vice President, Intellectual Property Group - Pearson
  • Jessica Stitt - Manager, Global Anti-Piracy - Cengage Learning
  • Diane Peirano - Intellectual Property Administrator, Intellectual Property Protection Group - Pearson

Inventory Management Workshop: Become an Inventory Ninja!

Fri., March 3 2:25 p.m.-5:00 p.m.
Room: 250 EF
Session:4-04

Take control of your destiny. Master the art and science of managing inventory to increase customer satisfaction, improve store performance, and increase net revenue. This intensive workshop combines theory and application through the artful teaching of RMSA expert Paul Erikson and tactical experts from indiCo’s consulting team. Inventory should never have a birthday.

Pre-registration required; Cost: Free. To register for and attend this program you must also have a Value, First -Timer, Exhibitor, or Non-exhibiting Vendor registration.
Track
  • Practical Store Operations
Experience Level
  • Intermediate
Competencies
  • College Store Operations
  • Retailing
Presenters
  • Paul Erickson - Senior VP Client Services - RMSA
  • Kevin Leitner, CCR - Director of Retail Operations - Florence O. Wilson Bookstore

Measuring What Matters: The Titan Shops Secret Shopper Program

Fri., March 3 2:25 p.m.-3:15 p.m.
Room: 151 DEF
Block:4 - Session:4-05
Customer feedback is an important part of assessing your store's ability to deliver the best possible customer shopping experience. Secret shopper programs are a great way to collect such feedback, allowing you to learn which services are most appreciated by your customers, how they feel about the overall shopping environment, identify your super star student staff, and gain a different perspective of your customers' overall experience in your store. Join this session to see how Titan Shops at California State University, Fullerton, partnered with their University Outreach office to develop a low-cost secret shopper program for their multiple campus locations. Speakers will share best practices, results of recent secret shopper surveys, and how they used the feedback to improve the customer experience in their store.
Track
  • Buying, Merchandising, and Marketing
Experience Level
  • Intermediate
Competencies
  • College Store Operations
  • Marketing and Campus Relations
  • Retailing
Presenters
  • Cristina Rangel - eServices Supervisor - Titan Shops
  • Mike Dorman - Customer Service Supervisor -

Three Keys to Improving your Bottom Line – Without Increasing Sales!

Fri., March 3 2:25 p.m.-3:15 p.m.
Room: 150 ABC
Block:4 - Session:4-06
Improved financial performance is hiding in your retail metrics – you just need to know where to look! This session will show you how to identify, track, and modify the important metrics that really matter. Included will be key performance indicators in your inventory levels, your markdown strategies, and open-to-buy practices, which in turn will create a dramatic impact in profitability.
Track
  • Practical Store Operations
Experience Level
  • Intermediate
Competencies
  • College Store Operations
  • Retailing
Presenters
  • Estella McCollum - Senior Director - indiCo
  • Chad Schreier, MBA, CCR - Director - Jackets and Company

Vision Quest: Aligning Your Store with Campus Strategy

Fri., March 3 2:25 p.m.-3:15 p.m.
Room: 150 G
Block:4 - Session:4-07
Our panel of director-level speakers will share portions of their strategic plans and vision statements that align with broader campus initiatives and are adaptable to small, medium, and large stores.
Track
  • Store Leadership and Strategy
Experience Levels
  • Intermediate
  • Advanced
Competencies
  • Leadership and Human Resources
  • Business Stewardship
Presenters
  • Jerri Lynn Lyddon, MSED - Director - Saints Bookstore
  • Mary Ellen Gauthier - Specialist - Columbus State Bookstore
  • Kim Michaux - Manager - Hampden Sydney College Bookstore
  • Kathleen Grace, CCR - Director of University Stores - Carnegie Mellon University Bookstore
  • Lori Cano - Director - Carroll College Bookstore

Igniting Store Innovation: Large Stores

Fri., March 3 3:35 p.m.-5:00 p.m.
Room: 150 G
Block:5 - Session:5-01
Join this session to hear some innovative ideas being implemented by large stores. Topics will include in-house garment decoration, creating a video library to help faculty transition to digital, and fair labor sourcing. We'll cover how ideas were implemented, results, key experiences along the way, and how other large stores can get started.
Presenters
  • Kim Mazyck - General Manager, Montezuma Publishing - Montezuma Publishing
  • David Collard - Director of Strategic Sales - Nebraska Book Company, Inc.
  • Don Penrod - General Manager/CEO - 49er Shops, Inc.
  • Ashley Stebbins - FLA/Licensing Intern & Lead Associate - 49er Shops, Inc.
  • Julia Chan - Manager, Toronto Stores - University of Toronto Bookstore

Igniting Store Innovation: Medium Stores

Fri., March 3 3:35 p.m.-5:00 p.m.
Room: 151 G
Block:5 - Session:5-02
Join this session to hear some innovative ideas being implemented by medium-size stores. Topics to be presented include creating efficiencies in course materials (counter service, alpha by author, order fulfillment), dorm delivery, establishing a reward program, back storck room organization, and textbook pre-pays. We'll cover how ideas were implemented, results, key experiences along the way, and how other medium-size stores can get started.
Presenters
  • Terence Cahill - Director - The College Store/ASC
  • Molly Yunkers - Manager - The Book Mark
  • Ed Dillon - Vice President, Sales - West - Nebraska Book Company, Inc.
  • John Creed - Director - Samford University Bookstore

Igniting Store Innovation: Small Stores

Fri., March 3 3:35 p.m.-5:00 p.m.
Room: Ballroom Section H
Block:5 - Session:5-03
Join this session to hear some innovative ideas being implemented by small stores. Topics to be presented include marketing and promotions, catering to your community, and course materials. We'll cover how ideas were implemented, results, key experiences along the way, and how other small stores can get started.
Presenters
  • Michael Kotlinski, CCR - Director - Gettysburg College Bookstore
  • Andrew Novak - Textbook Manager -
  • Bradley Henderson - Director of University Store - Wayland Baptist University Store
  • Shannon Blackwell - Vice President, Sales - East - Nebraska Book Company, Inc.
  • Scott Fleming - Manager - The Loch Shop

Thought Leader Session: Build a Rock Star Brand That Serves Your Institution

Sat., March 4 8:00 a.m.-9:00 a.m.
Room: 151 G
Block:6 - Session:6-01
Your store is in a unique position to serve as a brand asset to your institution. Even if you’re short on time and money, you can build a brand that stands out and makes a difference. This session will cover building a brand framework and laying the foundation for getting traction in a crowded, cluttered marketplace. Learn how to develop a standout brand that makes your store a destination, fosters customer and stakeholder loyalty, and increases profit margins.
Experience Level
  • Intermediate
Competencies
  • Marketing and Campus Relations
  • Business Stewardship
Presenter
  • Denise Lee Yohn - Brand-building Expert and Keynote Speaker - Denise Lee Yohn, Inc

Thought Leader/CM-X Plenary Session: Course Materials Today and Tomorrow—Views from Publishing Executives

Sat., March 4 8:00 a.m.-9:00 a.m.
Room: Ballroom Sections HJ
Block:6 - Session:6-02
Get the inside scoop on publisher plans for course materials and the higher education market. Put your role and strategy into context with insights from this panel of senior executives...
Track
  • Course Materials eXperience (CM-X)
Experience Level
  • Intermediate
Competencies
  • Course Materials and Intellectual Property
  • Leadership and Human Resources
  • Business Stewardship
Presenters
  • Kevin Stone - Chief Sales and Marketing Officer - Cengage Learning
  • Ashley Gordon - Academic Resource Strategist - NACS
  • Peter Cohen - President, McGraw-Hill School Education - McGraw-Hill Education
  • Tim Stookesberry - Senior Vice President, Education - Wiley
  • Scott Smith - President, Education - Elsevier-Health Sciences
  • Tom Malek - Senior VP, Head of Partnerships - Pearson

CM-X Flash Session: Ramping Up Your Inclusive Access

Sat., March 4 9:20 a.m.-9:50 a.m.
Room: 255 B
Block:7 - Session:7-01


Inclusive Access programs are gaining traction—with positive results! Gain ideas and strategies you can use to grow your program and quickly expand its success! Learn how to achieve a successful inclusive access program with real examples given from peer campus stores and their partners.
Track
  • Course Materials eXperience (CM-X)
Experience Levels
  • Threshold
  • Intermediate
Competency
  • Course Materials and Intellectual Property
Presenters
  • Lisa Montgomery - Assistant Director-Central Academic Resources - The Mizzou Store
  • Thomas Bonetati - Director - UCSD Bookstore
  • Mike Hale - Vice President, Education - VitalSource Technologies LLC
  • Shannon Godfrey - Director of Enterprise Sales-West - RedShelf

Flash Session: Accessibility and Its Role in Online Learning

Sat., March 4 9:20 a.m.-9:50 a.m.
Room: 150 G
Block:7 - Session:7-08
Accessibility: a legal necessity and great opportunity to make all forms of content accessible to everyone in the higher education community. Digital course material vendors and other key players in the content space are taking huge strides to ensure students everywhere have access to their content and can succeed in school. What should schools look for when selecting a digital vendor to meet accessibility needs for differently-abled students? How are digital vendors innovating their products to help students succeed in college? In this session you will learn how digital vendors are working to make digital learning materials accessible for all students.
Track
  • Store Leadership and Strategy
Presenters
  • Scott Kelly - Chief Technology Officer - RedShelf
  • Tim Haitaian - CFO & Co-Founder - RedShelf

Flash Session: Best of CES 2017

Sat., March 4 9:20 a.m.-9:50 a.m.
Room: 151 G
Block:7 - Session:7-02
See and hear about the coolest products featured at CES 2017. Emphasis will be placed on products that will likely have the greatest impact on the higher education channel. Be part of the fun!

This session is brought to you by CCRA. All CAMEX attendees welcome!

Track
  • Buying, Merchandising, and Marketing
Experience Level
  • Intermediate
Competency
  • Retailing
Presenters
  • Justin Day - Computer Sales & Support Program Manager - Computer Showcase
  • Robert Bernier - Chief Operations Officer - The Douglas Stewart Co.

Flash Session: Business Intelligence and Analytics: Current and Future Use Cases

Sat., March 4 9:20 a.m.-9:50 a.m.
Room: 151 ABC
Block:7 - Session:7-03
Business Intelligence (B.I.) and analytics are terms that are often used in retailing, but do we understand what true B.I. and Analytical tools are and should do? Our presentation will set out to define what these are, how they are utilized by businesses today to forecast, analyze trends, and provide information about your business that no single report could do. We'll share examples of what University of Utah Campus Store is doing with reporting / data tools today and what their experience has been.
Track
  • Store Leadership and Strategy
Experience Level
  • Threshold
Competencies
  • College Store Operations
  • Business Stewardship
Presenters
  • Chris Bovi - Systems Sales Manager - MBS Textbook Exchange, LLC
  • Vaughn Durfee - Associate Director - University of Utah Campus Store

Flash Session: Strategic Reflection Session

Sat., March 4 9:20 a.m.-9:50 a.m.
Room: 151 DEF
Block:7 - Session:7-06
Designed for store leaders that want to get the most out of the sessions, this facilitated discussion will help you dig deeper into what you heard from the morning Thought Leader sessions. Gain additional perspectives from your peers, capture the best take-away thoughts, and document what you want to do to leverage your new knowledge.
Track
  • Store Leadership and Strategy
Experience Level
  • Advanced
Competencies
  • Leadership and Human Resources
  • Business Stewardship
Presenter
  • Tony Ellis, CAE - Vice President Industry Advancement - NACS

Flash Session: What Students Want from eCommerce (And Why You Should Give It to Them)

Sat., March 4 9:20 a.m.-9:50 a.m.
Room: 150 DEF
Block:7 - Session:7-07
Student shopping behavior has changed more in the past ten years than, well … ever. And the lightening fast pace of change makes it extremely difficult to keep up with students’ expectations. Come for a crash course on the must have ecommerce features – according to students like yours. We use video interviews, research, and an original survey to uncover what sites students love, and what features they can’t live without. You’ll learn how to find and use this information on your own campus, and how one store utilized this kind of feedback in their quest for a better ecommerce experience.
Track
  • Practical Store Operations
Experience Level
  • Intermediate
Competencies
  • College Store Operations
  • Retailing
Presenters
  • Anthony Sanders - Interim Director - NC State Bookstores
  • Chad Stith - Product Manager - Blackboard Transact

CCRA Business Meeting and Lunch

Sat., March 4 12:00 p.m.-12:50 p.m.
Room: 254 B


Join CCRA as we recognize volunteers, meet new friends, and discuss the industry. All CCRA members are welcome to join in the conversations. Boxed lunches will be available to CCRA members with a CCRA Value or CCRA First Timers registration.

Ask a Mentor: Learn from Industry Leaders and Peers

Sat., March 4 1:00 p.m.-1:50 p.m.
Room: 250 BC
Block:8 - Session:8-01
Ask a mentor is your chance to participate in a valuable, one-time learning experience where you can seek guidance from experienced industry leaders. In this small group discussion roundtable format, each member will have a chance to ask questions and seek input on topics that are important to themselves, their store, and the industry. Industry leaders include a mix of past and present NACS Board members and other industry thought leaders.
Track
  • Store Leadership and Strategy
Experience Levels
  • Threshold
  • Intermediate
Competencies
  • College Store Operations
  • Course Materials and Intellectual Property
  • Leadership and Human Resources
  • Marketing and Campus Relations
  • Retailing
  • Business Stewardship

Campus Relations - Give Them What They Want!

Sat., March 4 1:00 p.m.-1:50 p.m.
Room: 151 ABC
Block:8 - Session:8-02
The bookstore is often viewed by the campus community as solely a vehicle for selling, but in reality, it is so much more. That’s why building and nurturing relationships on campus—which can open doors to new opportunities—is an absolute must. Join this session to find out how to build relationships across campus, ease the pain points of others, convey the value of the store as a brand asset, and engage the campus community in multiple ways.
Track
  • Buying, Merchandising, and Marketing
Experience Level
  • Intermediate
Competency
  • Marketing and Campus Relations
Presenters
  • Kevin Leitner, CCR - Director of Retail Operations - Florence O. Wilson Bookstore
  • Donna Sinclair - Director, Auxiliary Services - Alma College Bookstore
  • Amy Hannahs - Assistant Director of Business Services - Denison University Bookstore
  • Christopher Bradie, Ed.D. - Associate Vice President for Business Services - University of Pennsylvania

CM-X Focus Session: Maximizing Your Rental Business

Sat., March 4 1:00 p.m.-1:50 p.m.
Room: 255 B
Block:8 - Session:8-03


Rentals aren't new but the players, strategies, and metrics continue to change. Learn from some of the highest performers in the category how you can take your rentals to the next level.
Track
  • Course Materials eXperience (CM-X)
Experience Level
  • Intermediate
Competency
  • Course Materials and Intellectual Property
Presenters
  • Brett Cook - Director of Auxiliary Services - University Store
  • Tony Ellis, CAE - Vice President, Association Services - NACS
  • Julia Chan - Manager, Toronto Stores - University of Toronto Bookstore

Course Materials Landscape: New Research Compares/Contrasts Faculty and Student Perspectives

Sat., March 4 1:00 p.m.-1:50 p.m.
Room: 151 G
Block:8 - Session:8-04
Are students and faculty on the same page when it comes to course materials usage, format preference, and acquisition behaviors? Our exclusive, first-ever Faculty Watch Study reveals fresh insights into faculty’s adoption process – how, why, and what they select, the effectiveness of digital materials on student learning, their awareness of costs to students, and attitudes toward the campus store. We’ll compare/contrast those findings to students’ attitudes and behaviors from the latest Student Watch Study for insights into where they shop and why, the impact of faculty recommendations, and campus stores’ market share against Amazon and other online retailers. Result of this session: Help stores more effectively meet the needs of both audiences.
Track
  • Store Leadership and Strategy
Experience Level
  • Threshold
Competencies
  • Course Materials and Intellectual Property
  • Business Stewardship
Presenters
  • Elizabeth Riddle - Director, OnCampus Research -
  • Maria Meyer - Research Analyst - NACS

Game Changer: Why You Need to Re-think your Store Culture

Sat., March 4 1:00 p.m.-1:50 p.m.
Room: 151 DEF
Block:4 - Session:4-03
Corporate culture is a management buzz word not frequently discussed in the college store industry. As a key influence in every business decision, culture exponentially catapults college stores into the future (for better or worse). With the current fight for independence, it’s an important time to analyze new cultural initiatives that will help differentiate college stores from a sea of competitors, recruit and retain team members that share cultural values, and empower teams to embrace opportunities that improve results without fear of failure.
Track
  • Store Leadership and Strategy
Experience Level
  • Intermediate
Competencies
  • Leadership and Human Resources
  • Business Stewardship
Presenter
  • Alan Martin - Chief Executive Officer - Sidewalk

Higher Education Act Reauthorization and ED Regulations Update

Sat., March 4 1:00 p.m.-1:50 p.m.
Room: 250 A
Block:8 - Session:8-05
This session will provide a timely update and discussion on the issues and proposals considered by Congress in the updating of the Higher Education Act (HEA) that will directly impact college stores. These include textbook transparency and affordability, financial aid, student data privacy, and accessibility for students with print disabilities. We will also discuss new U.S. Department of Education regulations on books and supplies that took effect on July 1, 2016, and how stores can ensure compliance with the regulations. Additionally, we will look ahead at pending legislation at the state and federal level which may affect the textbook industry.
Track
  • Store Leadership and Strategy
Experience Levels
  • Threshold
  • Intermediate
  • Advanced
Competencies
  • Course Materials and Intellectual Property
  • Marketing and Campus Relations
  • Retailing
Presenter
  • Richard Hershman - VP, Government Relations - NACS

POS for Tech

Sat., March 4 1:00 p.m.-1:50 p.m.
Room: 150 DEF
Block:8 - Session:8-06
POS providers have different capabilities when it comes to selling technology products. What features are the most important? Built-in web platform? E-commerce capabilities? Join this session for a look at key components to consider and a discussion around these elements.

This session is brought to you by CCRA. All CAMEX attendees welcome!

Track
  • Practical Store Operations
Experience Level
  • Intermediate
Competencies
  • College Store Operations
  • Retailing
Presenters
  • Kristi Bakalyar - Director - Campus Computer Store
  • Charles Cruey - Tech Store Manager - Innovation Station
  • Hanna Budan - Digital Duck Team Leader - The Duck Store

Successful General Merchandise Strategies for Product Assortments and Vendor Relationships

Sat., March 4 1:00 p.m.-1:50 p.m.
Room: 150 G
Block:8 - Session:8-07
Growing sales in General Merchandise is a goal for all college stores, so it is more important than ever to develop smart strategies to 1) develop/evolve your product assortment, and 2) form strategic vendor partnerships. This session will address those two critical topics in ways that can apply to stores of all types and sizes. Topics that will be addressed include:
- How to innovate and try new product/categories without overbuying
- How to manage your assortments for maximum sales and efficiency
- How to fully take advantage of all that your vendor partners have to offer
- How to develop a vendor "scorecard" to evaluate existing and new partnerships
Track
  • Buying, Merchandising, and Marketing
Experience Level
  • Intermediate
Competencies
  • Retailing
  • Business Stewardship
Presenter
  • Jon Bibo - Chief Operating Officer - Bibo-Walsh Retail Consulting Services LLC

Tech Vendor Connection

Sat., March 4 1:00 p.m.-2:45 p.m.
Room: 250 D
Session:8-08
It’s a mini trade show preview open to all CAMEX store attendees! The session will start with short presentations by the participating vendors followed by time to browse their tabletop displays. The CCRA VIPs and Corporate Members will share details of the services they provide. It’s a great place to start building vendor relationships and planning your trade show experience.

Participating companies:
- Brydge
- D&H Distributing
- The Douglas Stewart Company
- Mobile Edge
- OnNand
- Safeware

This session is brought to you by CCRA. All CAMEX attendees welcome!

Track
  • Buying, Merchandising, and Marketing
Experience Level
  • Intermediate
Competency
  • Retailing
Presenter
  • Rabeca Reese - Computer Store Manager - Reed College Computer Store

CM-X Flash Discussion: Road Map to Savings: What to Analyze in Course Materials

Sat., March 4 2:10 p.m.-2:40 p.m.
Room: 255 B
Block:9 - Session:9-01


Do you know what you saved your students in course materials last year? Do you even know how to measure it? This Flash Session workshop will give you the tools and methods for specific analysis of your course materials sales that will demonstrate not only cost savings to students, but also help identify what resources need to be shifted or dedicated to this initiative, outreach information for administrators, and buying habits of students when compared to other categories.
Track
  • Course Materials eXperience (CM-X)
Experience Level
  • Intermediate
Competency
  • Course Materials and Intellectual Property
Presenter
  • Heather Dean - Course Materials Manager - Iowa State University Bookstore

Flash Session: Beyond Apple

Sat., March 4 2:10 p.m.-2:40 p.m.
Room: 150 ABC
Block:9 - Session:9-02
It's a fact, not every store is authorized to sell Apple products. Join this session to hear two non-Apple authorized resellers share their success stories. What products do they recommend? What relationships have they cultivated? What value-add do they provide to get customers in their stores? There will be time to share your success stories, too.

This session is brought to you by CCRA. All CAMEX attendees welcome!

Track
  • Buying, Merchandising, and Marketing
Experience Level
  • Intermediate
Competency
  • Retailing
Presenters
  • Debbie Harvie, CCR - Managing Director, University Community Services - UBC Bookstore
  • Charlie Rutt - Director - University Store
  • Charles Cruey - Tech Store Manager - Innovation Station

Flash Session: Making Smart Use of Mobile Technologies on Your Campus

Sat., March 4 2:10 p.m.-2:40 p.m.
Room: 150 DEF
Block:9 - Session:9-05
Mobile technologies are all the rage today with our dependence on mobile devices. However, what you have time to do, and what you can afford to do, may be different depending on the restrictions you have on your campus. The campus commerce experts at TCS will walk you through the tradeoffs and help you decide what makes the most sense to maximize your mobile presence, how to get the most benefit for the time and money invested, and how TCS mobile can help you meet your needs.
Presenter
  • Jim Hammons - Vice President Business Development - Total Computing Solutions, LLC

Flash Session: MBS Mobile Solutions

Sat., March 4 2:10 p.m.-2:40 p.m.
Room: 151 ABC
Block:9 - Session:9-06
Learn about MBS Systems current Mobile solutions focusing on Mobile POS, Payments, Marketing, and Website Design to meet your mobile technology initiatives. We will discuss key elements of our mobile offerings as well as future directions.
Presenter
  • Sarah Shiflett - Vice President of Customer Services - MBS Textbook Exchange, LLC

Flash Session: NBC and Mobile Commerce: How to Get to BEST

Sat., March 4 2:10 p.m.-2:40 p.m.
Room: 151 G
Block:9 - Session:9-07
This session will deliver participants with the latest available tools for a modern eCommerce presence for mobile shoppers. Discover how NBC’s mobile first initiative in design and deployment of your eCommerce solution can engage customers and convert shoppers at your site. Learn how the leading solutions by NBC can engage casual shoppers.
Presenter
  • Charles Hullett - Director of System Sales - Nebraska Book Company, Inc.

Flash Session: OER: The New Accessibility Dilemma

Sat., March 4 2:10 p.m.-2:40 p.m.
Room: 151 DEF
Block:9 - Session:9-03
Historically, cost has been cited as one of the biggest barriers to students' ability to access required content. However, many of today's cost-reducing solutions create a whole new set of accessibility barriers. Whether that use is supplemental videos and articles, or complete substitutions of course materials, accessing this sea of fragmented content is becoming increasingly difficult for students. Join us to learn about the shortcomings of this evolving landscape and how it presents a unique opportunity for the college store to become more relevant to campus as a content hub and champion of student accessibility and success.
Presenter
  • Jeff Bischoff - VP Sales & Marketing - Sidewalk

Flash Session: Supporting Student Entrepreneurs: A Case Study

Sat., March 4 2:10 p.m.-2:40 p.m.
Room: 150 G
Block:9 - Session:9-04
In March 2015 Western Retail Services connected with campus partners to be part of the Campus-Linked Accelerator program for student entrepreneurs. This strategic partnership puts the campus store at the center of student success as students benefit from real-life exposere to the challenges of getting their products to market. Join this session to learn how your store can use this idea to connect with students and transofrm currenter partnerships into stronger, collaboratvie relationships on campus.
Track
  • Buying, Merchandising, and Marketing
Experience Levels
  • Intermediate
  • Advanced
Competencies
  • Marketing and Campus Relations
  • Retailing
Presenters
  • Hosham Alimorad - Associate Director of Business Strategy and IS - The Book Store at Western
  • Steve Alb, MBA, CCR - Director, Western Retail Services - The Book Store at Western

CM-X Focus Session: Advanced Strategies in Sourcing and Dynamic Pricing

Sat., March 4 3:00 p.m.-3:50 p.m.
Room: 255 B
Block:10 - Session:10-01


Whether you already source and price like a pro or need a boost getting started you'll get the latest on timelines, strategies, expectations, and best practices from all parties involved in the process. You'll leave knowing how to best the competition and exceed customer expectations.
Track
  • Course Materials eXperience (CM-X)
Experience Level
  • Intermediate
Competency
  • Course Materials and Intellectual Property
Presenters
  • Sara Ellenberger - Textbook Director - The Cornell Store
  • Joe Ries - Book Sourcing Expert - BookVolume
  • Peter Urias - Text Buyer - Fl New York University Bookstore #2015
  • Jason Barkley - Territory Manager - Follett Higher Education Group

Idea Exchange: Apple Best Practices

Sat., March 4 3:00 p.m.-4:00 p.m.
Room: 251 C
Block:10 - Session:10-02
There's more to finding success as an Apple Campus Store than just carrying Apple products. This peer-moderated round table discussion will explore best practices by giving technology stores the opportunity to share what is and isn't working for them and to hear what their peers are doing to excel as an Apple campus store.

Brought to you by CCRA.

Experience Level
  • Intermediate
Competency
  • Retailing
Presenter
  • David Peck - Technology Inventory Planner - The Cornell Store

Idea Exchange: K-12

Sat., March 4 3:00 p.m.-4:00 p.m.
Room: 251 E
Block:10 - Session:10-03
This presentation will be headed by Kitty Signorelli and Greg Greenwell. This will be a group/roundtable type discussion to answer a variety of issues and questions.
Experience Levels
  • Threshold
  • Intermediate
Competencies
  • College Store Operations
  • Course Materials and Intellectual Property
  • Leadership and Human Resources
  • Marketing and Campus Relations
  • Retailing
Presenters
  • Greg Greenwell - Bookstore Director - MICDS Campus Store
  • Kitty Signorelli - Director of Purchasing/Bookstore Manager - Norfolk Academy-Bulldog Bookstore

Idea Exchange: Marketing and Promotions

Sat., March 4 3:00 p.m.-4:00 p.m.
Room: 251 AB
Block:10 - Session:10-04
Join this roundtables session focused on marketing and promotions to review what you heard during the education days and discuss how to implement ideas in your store.
Experience Level
  • Intermediate
Competency
  • Marketing and Campus Relations

Idea Exchange: Store Directors and Managers

Sat., March 4 3:00 p.m.-4:00 p.m.
Room: 250 BC
Block:10 - Session:10-05
Join this roundtable session to discuss what you heard during the educational days and how ideas can be implemented once you return to your store. Topics will include Store Leadership and Strategy, Practical Store Operations, and Course Materials.
Experience Levels
  • Intermediate
  • Advanced
Competencies
  • Leadership and Human Resources
  • Business Stewardship

What's Hot 2017

Sat., March 4 3:00 p.m.-4:00 p.m.
Room: Ballroom Sections HJ
Block:10 - Session:10-06
Always new, always fresh! Create an actionable buying plan with this can’t miss session on What’s Hot trends from mainstream retailers and the CAMEX show floor. Paula Haerr and the Connect2One team have scouted the marketplace to bring you developing trends including fashion influences, best-selling imprints, colors to watch, and much more. Buyers will find inspiration on translating trends across product categories for unique in-store and online impact.
Track
  • Buying, Merchandising, and Marketing
Experience Level
  • Intermediate
Competency
  • Retailing
Presenter
  • Paula Haerr - Vice President, Retail Services - Independent College Bookstore Association

Microsoft Store Tour - CCRA Exclusive Event

Sat., March 4 3:45 p.m.-5:00 p.m.


Join this exclusive CCRA member opportunity for a chance to talk with Microsoft executives on how to sell Microsoft products in your store. You'll also learn how Microsoft works with their retail customers and how they hire and train their staff. We'll depart from Room 250 A of the Convention Center at 3:45 p.m. and walk across the street to the Microsoft store located in City Creek Center.

This tour is exclusive to CCRA members, is on a first-come, first-serve basis, and is limited to the first 35 participants. To register please go to https://www.eventbrite.com/e/camex-2017-microsoft-store-tour-tickets-31637128503.

Brought to you by CCRA

CM-X Strategy and Synthesis Session

Sat., March 4 4:00 p.m.-5:30 p.m.
Room: 255 B
Session:11-01


Wrap up the CM-X conference sessions with a collaborative discussion between stores and business partners on the hot topics of the day and what you need to fuel your course materials strategy. We'll close with a final synthesis of the educational program and preparation for making the most of your time during the trade show.
Track
  • Course Materials eXperience (CM-X)
Experience Level
  • Intermediate
Competency
  • Course Materials and Intellectual Property
Presenters
  • Ashley Gordon - Academic Resource Strategist - NACS
  • Stephen Hochheiser - Higher Education Consultant -

Strategic Reflection Session—Conference Wrap-up

Sat., March 4 4:20 p.m.-5:30 p.m.
Room: 250 BC
Session:11-02
Reflect and refine for greater ROI. Designed for store leaders that want to get the most out of the sessions, this facilitated discussion will help you dig deeper into what you heard from the educational sessions and conclude your conference learning with an intentional debriefing and strategy-setting event. Gain additional perspectives from your peers, capture the best take-away thoughts, and document what you want to do to leverage your new knowledge.
Track
  • Store Leadership and Strategy
Experience Level
  • Advanced
Competencies
  • Leadership and Human Resources
  • Business Stewardship
Presenter
  • Tony Ellis, CAE - Vice President, Industry Advancement - NACS

Course Materials Theater: Sidewalk: 2017: Taking a Page from Google's Playbook

Sun., March 5 10:00 a.m.-10:30 a.m.
Room: Booth #139
Google has famously said that in order to compete and win in today's market, you can't just do something 10% better than the competition, you have to do something 10 TIMES better than the competition. 2016 was the year Sidewalk believed stores could position themselves to stay independent. 2017 is the year where Sidewalk believes the college store can position themselves to be not only 10% better, but 10 TIMES better than their lease competition. You don't want to miss these exciting new updates and announcements!
Presenter
  • Alan Martin - Chief Executive Officer - Sidewalk

Course Materials Theater: Cengage Learning: Inclusive Access: What's in It for You?

Sun., March 5 10:45 a.m.-11:15 a.m.
Room: Booth #139
How can bookstores benefit from inclusive access? Where do you begin? Join members of the Cengage Learning team to understand why inclusive access works and how to implement a program at your institution.
Presenters
  • Lisa Kostecki - Executive Director, Channel Partners -
  • Sara Cherney - Partnership Director - Cengage Learning
  • Lydia Kelley - Associate National Account Manager - Cengage Learning

Get to Know NACS Technology Retailers

Sun., March 5 11:00 a.m.-11:30 a.m.
Room: Booth #3244
Stop by our Collaboration Lounge in the Technology Pavilion, Booth#3244, to give your suggestions and ask questions.

Course Materials Theater: Redshelf (Virdocs Software): Digital Trends: How Campus Analytics are Evolving to Drive Student Success and Digital Content

Sun., March 5 11:30 a.m.-12:00 p.m.
Room: Booth #139
Digital learning platforms are not only increasing in popularity on campuses across the nation but are also becoming a preferred method of content consumption due to their ability to focus on the student experience. Digital textbooks are more than just a new way for students to read and learn, they're the window into how students are learning and interacting to succeed in the classroom. Digital trends are changing and with the use of campus analytics, your store can be behind the wheel to drive student success.

Course Materials Theater: VitalSource: Affordable Course Materials. Day One. For All Students.

Sun., March 5 12:15 p.m.-12:45 p.m.
Room: Booth #139
VitalSource values the role of the bookstore as a center for course materials on campus, and we understand the complexities of the evolving marketplace for campus retailers. Our research indicates that course materials cost is causing students to delay or forego purchasing required materials - to the detriment of their grades and the store's bottom line. VitalSource can be your partner in making your store a core part of the institutional mission and addressing affordability concerns. A course-fee model for course materials is a win-win-win for stores, institutions, and students. In this session we will discuss the ease and convenience of an inclusive-access system, how it helps students, and how it facilitates sell-through at campus stores.
Presenter
  • Mike Hale - Vice President, Education - VitalSource Technologies LLC

Course Materials Theater: LAD Custom Publishing: Bridging the Gap between Your Bookstore and Print Shop

Sun., March 5 1:00 p.m.-1:30 p.m.
Room: Booth #139
Stop by and see how LAD partners with bookstores and campus print shops to give them a unique competitive advantage in an ever-changing campus environment. We’ll show you how Cornell, University of Alabama, and other stores have used LAD for digital delivery options, clearing copyrights and paying royalties, as well as creating digital master copies and custom covers for their course packs. This allows the staff at each location to focus on their core abilities while allowing the printing to remain on campus.

Course Materials Theater: Pearson: The Benefits of Inclusive Access for Students and Stores: Results and Revenues

Sun., March 5 1:45 p.m.-2:15 p.m.
Room: Booth #139
The Inclusive Access model (a.k.a. Digital Direct Access) has begun to take off at higher ed institutions across the nation. Pearson will discuss the successful implementation of Inclusive Access, including working with vendor partners such as RedShelf, VitalSource, and Verba. The focus of the session will be on the improvements in student performance, the reduction in student costs, and the improved revenue stream for independent college stores when an Inclusive Access model has been launched on campus.

Course Materials Theater: Verba Software: Starting and Scaling Inclusive Access Using Verba Connect

Sun., March 5 2:30 p.m.-3:00 p.m.
Room: Booth #139
The Inclusive Access course materials model is gaining momentum, bringing both new opportunities and new responsibilities to campus stores. Join Verba founders Ryan Petersen and Jared Pearlman as we walk through the challenges stores face implementing Inclusive Access-type programs, and how Verba Connect—our latest and greatest platform—empowers your store to succeed. This session will discuss how Verba Connect helps you with:
- Acquiring and analyzing Inclusive Access pricing
- Encouraging administration and faculty buy-in
- Communicating with students
- Tracking enrollments and opt-outs
- Managing continuation courses and other non-standard cases
- Billing campus accounts and paying publishers

We can't wait to show you what we've been working on!
Presenters
  • Jared Pearlman - Chief Operating Officer - Verba Software
  • Ryan Petersen - Chief Executive Officer - Verba Software

Get to Know NACS Technology Retailers

Sun., March 5 2:30 p.m.-3:00 p.m.
Room: Booth #3244
Stop by our Collaboration Lounge in the Technology Pavilion, Booth#3244, to give your suggestions and ask questions.

Course Materials Theater: OpenStax: Driving Affordability and Access through the Bookstore

Sun., March 5 3:15 p.m.-3:45 p.m.
Room: Booth #139
Bookstores are key to a sound strategy to increase affordability using open educational resources on college campuses. This presentation will focus on OER trends, including growth of OER, institutional partnerships, and the bookstore’s role. We will also discuss a new tool that makes for fast, simple customization of OER and positions bookstores to be the solution in customizing OER.

Course Materials Theater: Akademos: Hybrid Bookstore Models

Mon., March 6 9:15 a.m.-9:45 a.m.
Room: Booth #139
Hear about new sustainable models that help meet the demands of students, faculty and other stakeholders now and in the future. Help transform the bookstore into an educational platform and a best-in-class service that directly supports your institution’s core mission of driving student success.
Presenters
  • Jonathan Shar - Chief Marketing Officer - Akademos
  • John Squires - Chief Executive Officer - Akademos

Course Materials Theater: Amazon Campus: How to Buy and Sell Textbooks on Amazon Marketplace

Mon., March 6 10:00 a.m.-10:30 a.m.
Room: Booth #139
Details on this session will be posted soon!

Course Materials Theater: Elsevier: Sherpath–What It Is and What It Means for Your Store

Mon., March 6 10:45 a.m.-11:15 a.m.
Room: Booth #139
Sherpath is Elsevier's personalized teaching and learning technology built specifically for nursing and health sciences education. Come find out what you need to know about this exciting new product!
Presenter
  • Margaret Askew - Director of Educational Sales - Elsevier-Health Sciences

Get to Know NACS Technology Retailers

Mon., March 6 11:00 a.m.-11:30 a.m.
Room: Booth #3244
Stop by our Collaboration Lounge in the Technology Pavilion, Booth#3244, to give your suggestions and ask questions.

Course Materials Theater: ValoreBooks: The Fast and Easy Way to Get the Most Cash for Your Textbook Inventory

Mon., March 6 11:30 a.m.-12:00 p.m.
Room: Booth #139
Looking to get more cash for your textbook inventory? ValoreBooks Liquidate provides an easy way to get instant, competitive quotes on all of your excess textbook inventory - for free! By selling through Liquidate, you get all of the benefits of selling to multiple buyers without the hassle of multiple shipments or payments. Want to learn more? Stop by the Course Materials Theater to learn just how easy it is to get started!

Course Materials Theater: Ingram: Doing the Digital Math: Debunking the Myths of eTextbooks on the Campus Bookstore

Mon., March 6 12:15 p.m.-12:45 p.m.
Room: Booth #139
Tales of the demise of the campus bookstore at the hands of the eTextbook have been a common refrain over the last decade. In this session, Dr. Mike Hale will separate the fact from the fiction of the print, used, rental, and digital markets—based on independent research—and show how the bookstore can make more money with eTextbooks than solely selling print.
Presenter
  • Mike Hale - Vice President, Education - VitalSource Technologies LLC

Course Materials Theater: W.W. Norton: Partners Who Are Actually Partners: W.W. Norton's Tips and Best Practices for Inclusive Access Collaboration

Mon., March 6 1:00 p.m.-1:30 p.m.
Room: Booth #139
Close collaboration is the key to Inclusive Access success. In this session, W. W. Norton and its bookstore partners will share best practices for establishing collaborative Inclusive Access partnerships with faculty, publishers, and IT support staff. We’ll tackle common questions including: How can you collaborate with instructors to increase awareness among students about the program? What questions should you ask your publishing partners to ensure your students are getting the best value? What questions should you ask your IT support staff before moving forward? Audience members will receive copies of Norton’s “The Ultimate Checklist: Tips and Important Milestones for a Successful Inclusive Access Launch,” an essential resource for bookstores considering or already implementing Inclusive Access on their campuses.
Presenter
  • Cassie del Pilar - Director of Norton Affordable Solutions - W.W. Norton & Company, Inc.

Course Materials Theater: McGraw-Hill Education: Everyone Wins: How Inclusive Access improves Student Performance and Retention

Mon., March 6 1:45 p.m.-2:15 p.m.
Room: Booth #139
Student Success is a culture. There are several tools, strategies, and people who come together with a common desire to improve student outcomes. In this session we will talk about the benefits of Inclusive Access, how it works, who makes it work, and how everyone can benefit.

Get to Know NACS Technology Retailers

Mon., March 6 2:30 p.m.-3:00 p.m.
Room: Booth #3244
Stop by our Collaboration Lounge in the Technology Pavilion, Booth#3244, to give your suggestions and ask questions.

HokuBook OneSource: Textbook Affordability Starting Today

Mon., March 6 2:30 p.m.-3:00 p.m.
Room: Booth #139
Marketplace consolidation has never been so easy. Learn about HokuBook's latest product and how it can save your store thousands of dollars on course materials. You won't want to miss this session!

Course Materials Theater: Montezuma Publishing: New Level Course Readers (Packs) - How to Impact OER, Digital, and POD

Mon., March 6 3:15 p.m.-3:45 p.m.
Room: Booth #139
This session will review how taking advantage of the normal services and employee/vendor skill sets will lead to new opportunities for your bookstore to provide your campus with OER, Digital, and P.O.D. materials. We'll share what we have learned and new services now offered.

Get to Know NACS Technology Retailers

Tues., March 7 11:00 a.m.-11:30 a.m.
Room: Booth #3244
Stop by our Collaboration Lounge in the Technology Pavilion, Booth#3244, to give your suggestions and ask questions.