The key word here is preparing. The expectations of attendees at CAMEX grow greater each year. Newcomers to the college bookstore business are not necessarily newcomers to business, retailing, books, or sales. More and more college store personnel are energetic, well-educated, committed professionals who want to spend their time learning new ways of doing old jobs more efficiently and creatively. A great deal of preparation needs to go into a session to keep the offering pertinent, flowing, fact-filled, and interesting.